Meme-ing Europe: examining the Europeanization of humorous discourse in an online meme community

This paper examines manifestations of Europeanization in online community whose purpose is to create and share memes on European issues. The group, referred to in this study as the European Meme Society, exhibits memes, which, at their simplest, refer to images, text, and videos that spread from per...

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Main Author: Enverga, Manuel R
Format: text
Published: Archīum Ateneo 2019
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Online Access:https://archium.ateneo.edu/european-stud-faculty-pubs/1
https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1000&context=european-stud-faculty-pubs
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spelling ph-ateneo-arc.european-stud-faculty-pubs-10002020-03-04T06:57:52Z Meme-ing Europe: examining the Europeanization of humorous discourse in an online meme community Enverga, Manuel R This paper examines manifestations of Europeanization in online community whose purpose is to create and share memes on European issues. The group, referred to in this study as the European Meme Society, exhibits memes, which, at their simplest, refer to images, text, and videos that spread from person to person via the Internet, and are altered and repeated for a short period of time. Posts on the page include humorous stereotypes about European states, references to historical events, jokes about current events such as Brexit, and quips against Europe’s Others, such as the United States of America, Russia, and North Korea. The study’s main objective is to explore how memes can discursively shape Europeanization. It is argued that although the online community’s primary purpose is to be facetious, the meme posts provide insight into deeper issues. Through their interactions, community members articulate their positions on what Europe is, what it means to be European, and highlight the ideas, perspectives, events, and topics that serve as common reference points among members of the group. In this way, the posts in the European Meme Society exemplify how Europeanization is discursively shaped through humorous content in an online meme community. 2019-06-19T07:00:00Z text application/pdf https://archium.ateneo.edu/european-stud-faculty-pubs/1 https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1000&context=european-stud-faculty-pubs European Studies Department Faculty Publications Archīum Ateneo Europeanization memes discourse online community Social Media
institution Ateneo De Manila University
building Ateneo De Manila University Library
country Philippines
collection archium.Ateneo Institutional Repository
topic Europeanization
memes
discourse
online community
Social Media
spellingShingle Europeanization
memes
discourse
online community
Social Media
Enverga, Manuel R
Meme-ing Europe: examining the Europeanization of humorous discourse in an online meme community
description This paper examines manifestations of Europeanization in online community whose purpose is to create and share memes on European issues. The group, referred to in this study as the European Meme Society, exhibits memes, which, at their simplest, refer to images, text, and videos that spread from person to person via the Internet, and are altered and repeated for a short period of time. Posts on the page include humorous stereotypes about European states, references to historical events, jokes about current events such as Brexit, and quips against Europe’s Others, such as the United States of America, Russia, and North Korea. The study’s main objective is to explore how memes can discursively shape Europeanization. It is argued that although the online community’s primary purpose is to be facetious, the meme posts provide insight into deeper issues. Through their interactions, community members articulate their positions on what Europe is, what it means to be European, and highlight the ideas, perspectives, events, and topics that serve as common reference points among members of the group. In this way, the posts in the European Meme Society exemplify how Europeanization is discursively shaped through humorous content in an online meme community.
format text
author Enverga, Manuel R
author_facet Enverga, Manuel R
author_sort Enverga, Manuel R
title Meme-ing Europe: examining the Europeanization of humorous discourse in an online meme community
title_short Meme-ing Europe: examining the Europeanization of humorous discourse in an online meme community
title_full Meme-ing Europe: examining the Europeanization of humorous discourse in an online meme community
title_fullStr Meme-ing Europe: examining the Europeanization of humorous discourse in an online meme community
title_full_unstemmed Meme-ing Europe: examining the Europeanization of humorous discourse in an online meme community
title_sort meme-ing europe: examining the europeanization of humorous discourse in an online meme community
publisher Archīum Ateneo
publishDate 2019
url https://archium.ateneo.edu/european-stud-faculty-pubs/1
https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1000&context=european-stud-faculty-pubs
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