An Exploratory Study of the Sachet Marketing Strategy: Insights That Can Be Drawn From the Philippine Experience
Sachet marketing, or the effort to increase market penetration for one's product by making it available in smaller, more affordable packs, is usually seen as primarily a tool for penetrating the market at the bottom of the economic pyramid. Thus, the existence of an economic underclass is usual...
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| Format: | text |
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Archīum Ateneo
2009
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| Online Access: | https://archium.ateneo.edu/gsb-pubs/4 https://lib.atmajaya.ac.id/default.aspx?tabID=61&src=a&id=217644 |
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| Institution: | Ateneo De Manila University |