The Rise of the Manilena Entrepreneur: The Manilena in Periodicals from 1898 to 1938

• Main Author: Lacson, Katherine G
• Format: text
• Published: Archīum Ateneo 2019
• Subjects: Manileña; entrepreneur; women history; periodicals; Philippine history; Manila; History; South and Southeast Asian Languages and Societies; Women's Studies
• Online Access: https://archium.ateneo.edu/history-faculty-pubs/102; https://www.dlsu.edu.ph/research/publishing-house/journals/ber/vol-28-no-3/
• Institution: Ateneo De Manila University

The separate spheres ideology implicitly denied the economic value of many female activities and therefore attributing the economic world to male-centered activities. Utilizing the power of the periodical as a source to uncover the story and images of women; this article describes the Manile__a entrepreneur as she competed in the world of business from 1898 to 1938. As compared to representations of businessmen; which were ubiquitous; this study also shows that there was not one specific iconographic image or idea of a woman entrepreneur. What was available were new and varied images due to the diverse backgrounds and enterprises that they were involved in. The Manile__a owned and operated enterprises in multi-industries showing that even though their numbers were small; women were active participants in the growing urban marketplace.