Why Do Graphic Health Warnings Fail: An Explanatory Case Study on the Persistence of Smoking Behavior among Male Adult Smokers in a Rural and Low-Income Setting in the Philippines

• Main Authors: Arda, John Rafael, Jeanjaquet, Ashley Gabrielle, Pasia, Navin John, Rafael, John Dominic Mari, Rita, Danyz Samantha, Siao, Kaye Bernice, Yparraguirre, Jecelyn Grace, Adarlo, Genejane
• Format: text
• Published: Archīum Ateneo 2021
• Subjects: tobacco smoking; graphic health warnings; smoking cessation; Health Communication; Health Information Technology; Public Health Education and Promotion
• Online Access: https://archium.ateneo.edu/hs-faculty-pubs/20; https://archium.ateneo.edu/cgi/viewcontent.cgi?article=1014&context=hs-faculty-pubs
• Institution: Ateneo De Manila University

Background: The Philippines enacted in 2014 Republic Act No. 10643 that mandated the printing of Graphic Health Warnings on tobacco packages. However, smoking behavior among male smokers in the country, particularly in rural and low-income areas, persists even if the Graphic Health Warnings are acco...