Business Strategies for Sustainability-Motivated Innovation: A Conceptual Framework
Innovation has been and continues to be a key factor in the competitive advantage of business firms and economic growth of nations. However, while the creation of new offerings that are appealing to customers is central to corporate success, substantial negative outcomes may accompany or follow the...
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| Format: | text |
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Archīum Ateneo
2019
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| Online Access: | https://archium.ateneo.edu/jmgs/vol7/iss1/3 https://archium.ateneo.edu/context/jmgs/article/1091/viewcontent/business_strategies_for_sustainability_motivated_innovation_a_conceptual_framework.pdf |
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| Institution: | Ateneo De Manila University |