Addressing Sustainability in Fashion Through Goal Frames and the Theory of Planned Behavior Perspectives

• Main Authors: Reyes, Jomel J., Mendiola, Anna A.
• Format: text
• Published: Archīum Ateneo 2021
• Subjects: fast fashion; goal frames; clothing involvement; pro-environmental behavior
• Online Access: https://archium.ateneo.edu/jmgs/vol9/iss1/7; https://archium.ateneo.edu/context/jmgs/article/1134/viewcontent/addressing_sustainability_in_fashion_through_goal_frames_and_the_theory_of_planned_behavior_perspectives.pdf
• Institution: Ateneo De Manila University

The throwaway fast fashion culture leads to increasing wasteful consumption and the dwindling of the world’s natural resources. Thus, it has become apparent that for the good of the environment, consumers need to decrease frequency of buying clothes as a form of pro-environmental behavior (PEB). By...