The Fandom of Hallyu, A Tribe in the Digital Network Era: The Case of ARMY of BTS
Hallyu, the Korean Wave, has entered another stage with the emergence and dramatic success of BTS, a seven-member South Korean boy band, and its uniquely engaged fandom. The band’s fan club, ARMY of BTS, through their social media presence and other internet activities, is a significant factor in th...
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| Main Authors: | , |
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| Format: | text |
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Archīum Ateneo
2024
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| Online Access: | https://archium.ateneo.edu/kk/vol1/iss32/14 https://archium.ateneo.edu/context/kk/article/1784/viewcontent/KK_2032_2C_202019_2014_20Special_20Forum_20Kritika_20__20Chang_2C_20Park.pdf |
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| Institution: | Ateneo De Manila University |