Preserving Cultural Heritage through Entrepreneurship: Of Possibilities and Possible Pitfalls

• Main Author: Santiago, Joseph Sedfrey S
• Format: text
• Published: Archīum Ateneo 2020
• Subjects: Business; Entrepreneurial and Small Business Operations
• Online Access: https://archium.ateneo.edu/marketing-and-law-faculty-pubs/9; https://silkwormbooks.com/products/protecting-asias-heritage
• Institution: Ateneo De Manila University

Asia’s splendid heritage is at risk—from rapid economic growth, government neglect, and poorly managed tourism. But some people have become deeply, passionately, and actively involved in protecting Asia’s heritage—as activists, organizers, critics, teachers, artists, and entrepreneurs. In this book,...