The Living, the Virtual, and the Dead: Philippine Political Figures in Online Spaces
Thisarticle examines digital images used during the 2016 Philippine national elections that placed vice presidential candidates Ferdinand “Bongbong” Marcos Jr. and Maria Leonor “Leni” Robredo side-by-side with images of Ferdinand Marcos and Corazon Aquino, respectively. It demonstrates how social ne...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Archīum Ateneo
2019
|
| Online Access: | https://archium.ateneo.edu/phstudies/vol67/iss1/4 https://archium.ateneo.edu/context/phstudies/article/1003/viewcontent/The_20Living_2C_20the_20Virtual_2C_20and_20the_20Dead_20_5Bvol._2067_20no._201_20_282019_29_2059_E2_80_9393_5D.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Ateneo De Manila University |
| id |
ph-ateneo-arc.phstudies-1003 |
|---|---|
| record_format |
eprints |
| spelling |
ph-ateneo-arc.phstudies-10032024-08-07T03:42:03Z The Living, the Virtual, and the Dead: Philippine Political Figures in Online Spaces Serquiña, Jr. Thisarticle examines digital images used during the 2016 Philippine national elections that placed vice presidential candidates Ferdinand “Bongbong” Marcos Jr. and Maria Leonor “Leni” Robredo side-by-side with images of Ferdinand Marcos and Corazon Aquino, respectively. It demonstrates how social networking sites enabled the apparitions of dead political figures, whose life stories were deployed for campaign propaganda and political branding. These images were used to profane or sanctify leaders, contrive or rectify popular perceptions, and spawn or shun rhetorical enterprises. These political hauntings may decenter, if not totally change, traditional ways of engaging politics, choosing leaders, and writing histories.KEYWORDS: VISUAL RHETORIC • DIGITAL IMAGES • PHILIPPINE NATIONAL ELECTIONS • ONLINE CAMPAIGN PROPAGANDA • THE INTERNET 2019-04-23T07:00:00Z text application/pdf https://archium.ateneo.edu/phstudies/vol67/iss1/4 info:doi/10.13185/2244-1638.1003 https://archium.ateneo.edu/context/phstudies/article/1003/viewcontent/The_20Living_2C_20the_20Virtual_2C_20and_20the_20Dead_20_5Bvol._2067_20no._201_20_282019_29_2059_E2_80_9393_5D.pdf Philippine Studies: Historical and Ethnographic Viewpoints Archīum Ateneo |
| institution |
Ateneo De Manila University |
| building |
Ateneo De Manila University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
Ateneo De Manila University Library |
| collection |
archium.Ateneo Institutional Repository |
| description |
Thisarticle examines digital images used during the 2016 Philippine national elections that placed vice presidential candidates Ferdinand “Bongbong” Marcos Jr. and Maria Leonor “Leni” Robredo side-by-side with images of Ferdinand Marcos and Corazon Aquino, respectively. It demonstrates how social networking sites enabled the apparitions of dead political figures, whose life stories were deployed for campaign propaganda and political branding. These images were used to profane or sanctify leaders, contrive or rectify popular perceptions, and spawn or shun rhetorical enterprises. These political hauntings may decenter, if not totally change, traditional ways of engaging politics, choosing leaders, and writing histories.KEYWORDS: VISUAL RHETORIC • DIGITAL IMAGES • PHILIPPINE NATIONAL ELECTIONS • ONLINE CAMPAIGN PROPAGANDA • THE INTERNET |
| format |
text |
| author |
Serquiña, Jr. |
| spellingShingle |
Serquiña, Jr. The Living, the Virtual, and the Dead: Philippine Political Figures in Online Spaces |
| author_facet |
Serquiña, Jr. |
| author_sort |
Serquiña, Jr. |
| title |
The Living, the Virtual, and the Dead: Philippine Political Figures in Online Spaces |
| title_short |
The Living, the Virtual, and the Dead: Philippine Political Figures in Online Spaces |
| title_full |
The Living, the Virtual, and the Dead: Philippine Political Figures in Online Spaces |
| title_fullStr |
The Living, the Virtual, and the Dead: Philippine Political Figures in Online Spaces |
| title_full_unstemmed |
The Living, the Virtual, and the Dead: Philippine Political Figures in Online Spaces |
| title_sort |
living, the virtual, and the dead: philippine political figures in online spaces |
| publisher |
Archīum Ateneo |
| publishDate |
2019 |
| url |
https://archium.ateneo.edu/phstudies/vol67/iss1/4 https://archium.ateneo.edu/context/phstudies/article/1003/viewcontent/The_20Living_2C_20the_20Virtual_2C_20and_20the_20Dead_20_5Bvol._2067_20no._201_20_282019_29_2059_E2_80_9393_5D.pdf |
| _version_ |
1818103160034557952 |