Communicating risks : factors influencing Filipinos living in high-risk areas to follow pre-emptive evacuation procedures

With recent mega disasters, risk communication has become one of the important areas in disaster risk reduction. Pre-emptive evacuation has been a practice in the Philippines to lessen the number of casualties. Risk perception as part of the risk communication process was explored using the three pr...

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Main Author: BALUNDAY, JIMWEL
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Published: Archīum Ateneo 2017
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Online Access:https://archium.ateneo.edu/theses-dissertations/179
http://rizalls.lib.admu.edu.ph/#section=resource&resourceid=1397710984&currentIndex=0&view=fullDetailsDetailsTab
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spelling ph-ateneo-arc.theses-dissertations-11782021-03-21T13:36:02Z Communicating risks : factors influencing Filipinos living in high-risk areas to follow pre-emptive evacuation procedures BALUNDAY, JIMWEL With recent mega disasters, risk communication has become one of the important areas in disaster risk reduction. Pre-emptive evacuation has been a practice in the Philippines to lessen the number of casualties. Risk perception as part of the risk communication process was explored using the three predictors of the Theory of Planned Behavior. The researcher surveyed 1,200 respondents from the provinces of Aurora, Eastern Samar, and Davao Oriental of the Philippines regarding factors that influenced the participants to follow pre-emptive evacuation orders. This study explored factors that include attitude towards being safe, secured and comfortable, and acceptability of being called an evacuee; societal factors that include local officials, friends, experts, television and radio; and perceived control that includes difficulty and confidence in following evacuation and influences from government, family and faith. The researcher explored the significance of socio-demographic and economic variables such as age, sex, civil status, income, education, home ownership, living arrangement, awareness and knowledge on the proximity of the evacuation center. The researcher also investigated the effectiveness of NDRRMCs communication process in giving evacuation orders. Results were scored based on the recommendation of Francis and colleagues (2004), statistical models such as factor analysis, data reliability test, and Ordinary Least Squares (OLS) were used to examine the validity and relationships of factors. Overall, socio-demographic and economic determinants were significant in following pre-emptive evacuation procedures, with subjective Norms having the strongest positive impact on the desired behavior. The respondents experienced the highest social pressure to the local officials; however, level of importance of external referent differs across all the provinces. The aggregated results showed strongest relationship of income, awareness of the evacuation center and knowledge on the proximity of the evacuation center to the three predictors of the Theory of Planned Behavior; however, findings show nuances on the significance of socio-demographic determinants unique to locations in the provinces. Results revealed that the existing programs of the government on disaster management are focused more on buildingawareness that helped in building the intention to follow pre-emptive evacuation procedures. Risk communication strategies should be designed context specific. 2017-01-01T08:00:00Z text https://archium.ateneo.edu/theses-dissertations/179 http://rizalls.lib.admu.edu.ph/#section=resource&resourceid=1397710984&currentIndex=0&view=fullDetailsDetailsTab Theses and Dissertations (All) Archīum Ateneo Risk communication Risk management -- Philippines Emergency management -- Philippines Evacuation of civilians Disaster relief -- Social aspects.
institution Ateneo De Manila University
building Ateneo De Manila University Library
continent Asia
country Philippines
Philippines
content_provider Ateneo De Manila University Library
collection archium.Ateneo Institutional Repository
topic Risk communication
Risk management -- Philippines
Emergency management -- Philippines
Evacuation of civilians
Disaster relief -- Social aspects.
spellingShingle Risk communication
Risk management -- Philippines
Emergency management -- Philippines
Evacuation of civilians
Disaster relief -- Social aspects.
BALUNDAY, JIMWEL
Communicating risks : factors influencing Filipinos living in high-risk areas to follow pre-emptive evacuation procedures
description With recent mega disasters, risk communication has become one of the important areas in disaster risk reduction. Pre-emptive evacuation has been a practice in the Philippines to lessen the number of casualties. Risk perception as part of the risk communication process was explored using the three predictors of the Theory of Planned Behavior. The researcher surveyed 1,200 respondents from the provinces of Aurora, Eastern Samar, and Davao Oriental of the Philippines regarding factors that influenced the participants to follow pre-emptive evacuation orders. This study explored factors that include attitude towards being safe, secured and comfortable, and acceptability of being called an evacuee; societal factors that include local officials, friends, experts, television and radio; and perceived control that includes difficulty and confidence in following evacuation and influences from government, family and faith. The researcher explored the significance of socio-demographic and economic variables such as age, sex, civil status, income, education, home ownership, living arrangement, awareness and knowledge on the proximity of the evacuation center. The researcher also investigated the effectiveness of NDRRMCs communication process in giving evacuation orders. Results were scored based on the recommendation of Francis and colleagues (2004), statistical models such as factor analysis, data reliability test, and Ordinary Least Squares (OLS) were used to examine the validity and relationships of factors. Overall, socio-demographic and economic determinants were significant in following pre-emptive evacuation procedures, with subjective Norms having the strongest positive impact on the desired behavior. The respondents experienced the highest social pressure to the local officials; however, level of importance of external referent differs across all the provinces. The aggregated results showed strongest relationship of income, awareness of the evacuation center and knowledge on the proximity of the evacuation center to the three predictors of the Theory of Planned Behavior; however, findings show nuances on the significance of socio-demographic determinants unique to locations in the provinces. Results revealed that the existing programs of the government on disaster management are focused more on buildingawareness that helped in building the intention to follow pre-emptive evacuation procedures. Risk communication strategies should be designed context specific.
format text
author BALUNDAY, JIMWEL
author_facet BALUNDAY, JIMWEL
author_sort BALUNDAY, JIMWEL
title Communicating risks : factors influencing Filipinos living in high-risk areas to follow pre-emptive evacuation procedures
title_short Communicating risks : factors influencing Filipinos living in high-risk areas to follow pre-emptive evacuation procedures
title_full Communicating risks : factors influencing Filipinos living in high-risk areas to follow pre-emptive evacuation procedures
title_fullStr Communicating risks : factors influencing Filipinos living in high-risk areas to follow pre-emptive evacuation procedures
title_full_unstemmed Communicating risks : factors influencing Filipinos living in high-risk areas to follow pre-emptive evacuation procedures
title_sort communicating risks : factors influencing filipinos living in high-risk areas to follow pre-emptive evacuation procedures
publisher Archīum Ateneo
publishDate 2017
url https://archium.ateneo.edu/theses-dissertations/179
http://rizalls.lib.admu.edu.ph/#section=resource&resourceid=1397710984&currentIndex=0&view=fullDetailsDetailsTab
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