An Explorative study on Filipino fans' consumption of narratives in the Japanese media mix

• Main Author: MICHELLE, SANTOS
• Format: text
• Published: Archīum Ateneo 2016
• Subjects: Digital media > Social aspects; Mass media > Social aspects > Philippines; Popular culture > Japan; Popular culture > Philippines > Japanese influences; Animated television programs > Japan; Character merchandising > Philippines; Fans (Persons) in
• Online Access: https://archium.ateneo.edu/theses-dissertations/307
• Institution: Ateneo De Manila University

This study examined how Filipino fans of anime and manga explored narratives in the Japanese media mix. It scrutinized what media products they consumed to follow a story, and the mechanics and motivations of their exploration, against the backdrop of a d