The effectiveness of marketing strategies in Tagaytay City as viewed by the selected guests as one of the best tourist spots in the Philippines.

• Main Authors: Medina, Joyce Ann M., Antonio, Geralynn D., Baita, Frances Anne T., Caldo, Kristine V., Engbino, Dulce M., Lazaro, Emilyn Clarisse R., Sang, Richelle B., Valencia, Merlyn T.
• Format: Theses and Dissertations NonPeerReviewed
• Published: 2007
• Subjects: HB Economic Theory; HD28 Management. Industrial Management; HT Communities. Classes. Races
• Online Access: http://thesis.dlsud.edu.ph/2364/1/Medina%20etal%20...%20-%20MarketingStrategies.pdf; http://thesis.dlsud.edu.ph/2364/
• Institution: De La Salle University

The purpose of this study is to determine the effectiveness of marketing strategies as view by selected guests in Tagaytay City. The proponents used the descriptive type of research in this study for it suites the aims and purposes of this study. A questionnaire was formulated by the proponents and was passed to the thesis adviser for checking and approval. It was used as the solitary and major instrument to gather data needed to support and make this study plausible and factual.