Proposed corporate citizenship program for standard hotels in Cavite.
Purpose of the Study This study attempted to impart knowledge, to introduce the concept of Corporate Citizenship in Standard hotels in Cavite, and most importantly, to set a program to improve the corporate citizenship efforts of the said hotels. Methodology The researchers identified the study...
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| Main Authors: | , , , , , , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://thesis.dlsud.edu.ph/2455/1/Ramilo%20etal%20...%20-%20CorporateCitizenship.pdf http://thesis.dlsud.edu.ph/2455/ |
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| Institution: | De La Salle University |
| Summary: | Purpose of the Study
This study attempted to impart knowledge, to introduce the concept of
Corporate Citizenship in Standard hotels in Cavite, and most importantly, to set a
program to improve the corporate citizenship efforts of the said hotels.
Methodology
The researchers identified the study as quantitative research. Quantitative
research method is a scientific research design which involves observing and
describing the behavior of the subject.
The descriptive method of research was also employed in this study to
simply describe data and characteristics about the population or phenomenon
being studied. Since the researchers were measuring the level of performance of
standard hotels to the key areas of corporate citizenship, the descriptive method of
research was deemed most applicable.
The sampling technique used in the study was Purposive or Judgmental
Sampling and Neuman’s Method was used to identify the sample size. The study
involved data gathering through survey questionnaires based on the Good
Corporate Citizenship Assessment Model Test formulated by NHS and
Sustainable Development Commission (2006). Survey method is a technique in
data collection in which information of the randomly selected respondents is
gathered through oral or written questioning. Statistical method such as weighted
mean, ranking method, Frequency Distribution Table, T-test, chi-squared test and
Friedman test were used.
Summary of Findings
This study aims to determine the level of performance of the management
of Standard Hotels in Cavite Province with the areas of corporate citizenship.
Specifically, the researchers have sought answers to the following
questions:
1. What is the demographic profile of the respondents in terms of:
1.1. Age,
1.2. Gender,
1.3. Position?
2. How do the respondents observe the level of performance of the
management of Standard Hotels in Cavite province based on key
areas of the Good Corporate Citizenship model in terms of:
2.1. Travel,
2.2. Procurement,
2.3. Facilities management,
2.4. Workforce,
2.5. Community engagement,
2.6. Buildings?
3. Which among the key areas of Good Corporate Citizenship Model
do hotels perform the most?
4. How do the evaluation of respondents on corporate citizenship
practices of the said hotels compare?
5. How are the profile variables of the respondents and their
observation on corporate citizenship practices of standard hotels in
Cavite related?
6. Based on the results of the survey, what corporate citizenship
program can be proposed?
Based on the analysis of data, the researchers arrived at the following
findings:
1. Socio – demographic profile of Respondents
1.1. As to the age distribution of the respondents, it revealed that 58.9 percent
of the total number of respondents was at the 18-27 age group, while 21.4
percent are in the 28-37 age group. Moreover, the 38-47 age group got
17.0 percent and the 48-60 age group got the lowest percentage with 2.7
percent, respectively. The results denote that most of the employees of the
standard hotels are at the young adult age group.
1.2. As to gender distribution of respondents, there is an equal distribution of
respondents in both genders, which got 50 percent each. This indicates
that male and female employees of the hotels have given an equal chance and opportunity to answer the questions on corporate citizenship of their
respective hotels.
1.3. As to the distribution of respondents in terms of position, the survey
shows that out of 112 respondents, 92 respondents are rank and file
employees and 20 are managers and supervisors. Since the study has used
Purposive or Judgmental Sampling, the distribution of participants in
terms of position has been set upon by the researchers and therefore
yielded the said results.
2. Level of Performance to Key Areas of Good Corporate Citizenship Model
2.1. In terms of Travel, the indicator on providing facilities that help
encourage employees, guests and visitors to consider green travel as the
indicator which got the highest weighted mean with 5.85. The indicator
which got the lowest weighted mean is encouraging employees to use
alternative forms of travel like biking to work and car pooling with 4.54.
The general weighted mean is 5.27, which can be interpreted as Getting
There. It indicates that employees are considering green travel to be one
of the efficient solutions to minimize the use of carbon emitting vehicles.
2.2. In terms of Procurement, the indicator on conforming with the ethical
standards when dealing with suppliers got the highest weighted mean
with 6.37 and assessing the products that are being delivered by the suppliers which should conform with the company’s policy obtained the
lowest weighted mean at 6.12. The general weighted mean is 6.23 which
can be interpreted as Getting There. The result signifies that the standard
hotels are really thorough when it comes with choosing their prospective
suppliers and dealers.
2.3. In terms of Facilities Management, the indicator which got the highest
weighted mean is monitoring water use and consumption with 6.44. The
indicator on following waste segregation scheme or program got the
lowest weighted mean which got 6.14. The general weighted mean is 6.28
which can be interpreted as Getting There. This denotes that the hotels
are really conscious about their water and energy consumption, rather
than waste management.
2.4. In terms of Workforce, providing ways to protect its workforce and
ensure that the workplace is safe, secure and free from bullying and
harassment which got the highest weighted mean with 6.19; The indicator
on employing local, disadvantaged, marginalized and long-term
unemployed people within the community got the lowest weighted mean
with 5.24. The general weighted mean is 5.81 which is interpreted as
Getting There. It dictates that the safety and security of employees is the
primary concern of the standard hotels.
2.5. In terms of Community Engagement, communicating with staff,
visitors/guests suppliers and the local community with regards to their
business plans with economic, environmental and social impacts, as the
indicator that got the highest weighted mean among the six variables with
6.19. On the other hand, the indicator on including the participation of the
community in making their business decisions got the lowest weighted
mean with 5.47. The general weighted mean is 5.90, which can be
interpreted as Getting There. This denotes that the standard hotels has an
effective communication and are transparent with its staff, guests and
more importantly with the local community with its business plans or
decisions.
2.6. In terms of Buildings, the indicator which got the highest weighted mean
is the location, orientation, energy supply, transport services and
infrastructure development in planning the construction and or renovation
of buildings with 6.32. The indicator which got the lowest weighted
mean is monitoring the social, environmental and economic impacts of
the building from planning, through completion and operation, with 5.69.
The general weighted mean is 6.03 which is interpreted as Getting There.
The results indicate that the standard hotels are considering the location,
orientation, energy supply, transport services and infrastructure development in planning the construction and or renovation of their
building plans.
3. Which among the key areas of Good Corporate Citizenship Model do hotels
perform the most?
Using Friedman Test, it was proven that there is a significant
difference on the level of performance of the management of standard hotels
in six key areas. Therefore, the null hypothesis is rejected.
Median (IQR) perceived performance levels for travel with 5.40,
procurement with 6.60, facilities management with 6.60, workforce with
5.93, community engagement with 6.00 and buildings with 6.17. Facilities
Management obtained the highest mean value of 6.28 with verbal
interpretation of ―Getting There‖. However, it is not significantly different
with the mean value of 6.23 obtained by Procurement and Buildings with
mean value of 6.03. These suggest that the hotel perform the most to Facilities
Management, Procurement and Buildings .
4. How do the evaluation of respondents on corporate citizenship practices of the
said hotels compare?
Using Test of Difference (T-test) to measure if there is a significant
diference between the evaluation of respondents (managers/supervisors and rank
and file) on corporate citizenship, Travel got a computed t-statistic of 4.90 with its associated p-value less than 0.01 (t = 4.90, p < 0.01), Procurement got a computed
t-statistic of 4.457 with its associated p-value less than 0.01 (t = 4.457, p < 0.01),
Facilities Management with a computed t-statistic of 7.430 with its associated pvalue
less than 0.01 (t = 7.430, p < 0.01), Workforce with a computed t-statistic of
4.973 with its associated p-value less than 0.01 (t = 4.973, p < 0.01), Community
Engagement with a computed t-statistic of 7.788 with its associated p-value less
than 0.01 (t = 7.788, p < 0.01) and Buildings with a computed t-statistic was 5.20
with its associated p-value less than 0.01 (t = 5.20, p < 0.01). Over all, the
computed t-statistic was 5.571 with its associated p-value less than 0.01 (t =
5.571, p < 0.01). This implies that there is a highly significant difference on the
over-all ratings given by the two groups of evaluators. It suggests that the
managers and supervisors gave greater over-all ratings compared to the rank and
file employees. It also signifies that the null hypothesis is rejected.
5. How are the profile variables of the respondents and their observation on
corporate citizenship practices of standard hotels in Cavite related?
Using chi squared test to measure if there is a significant relationship
between the profile variables and their observation on corporate citizenship
practices of standard hotels in Cavite, the results shows that in terms of AGE,
Travel got a computed chi-square statistic of 1.835 with its associated p-value
equals 0.399, Procurement with a computed chi-square statistic of 4.513 with its
associated p-value equals 0.105, Facilities Management with a computed chi-square statistic was 1.779 with its associated p-value equals 0.411, Workforce
with a computed chi-square statistic was 9.786 with its associated p-value equals
0.007, Community Engagement with a computed chi-square statistic was 7.125
with its associated p-value equals 0.028 and Buildings with a computed chisquare
statistic was 2.243 with its associated p-value equals 0.326. This indicates
that there is a significant relationship between key areas of Workforce and
Community Engagement to AGE, while there is no significant relationship on the
key areas of Travel, Procurement, Facilities Management and Buildings to AGE.
Over all, the computed chi-square statistic was 2.897 with its associated p-value
equals 0.235. This indicates that there is no significant relationship between AGE
and the corporate citizenship practices of the hotels. The observations of the
respondents to the over-all level of performance of the management are not
related to their age. Therefore, in terms of age, the null hypothesis is accepted.
In terms of Gender, Travel got a computed chi-square statistic was 2.948
with its associated p-value equals 0.229, Procurement with a computed chi-square
statistic was 1.885 with its associated p-value equals 0.390, Facilities
Management with a computed chi-square statistic of 2.897 with its associated pvalue
equals 0.235, Workforce with a computed chi-square statistic of 5.019 with
its associated p-value equals 0.081, Community Engagement with a computed
chi-square statistic of 12.710 with its associated p-value equals 0.002 and
Buildings with a computed chi-square statistic was 1.848 with its associated p-value equals 0.397. This indicates that Community Engagement has significant
relationship to GENDER while Travel, Procurement, Facilities Management,
Workforce and Buildings has no significant relationship to GENDER. Over all,
the computed chi-square statistic was 12.710 with its associated p-value equals
0.002. This indicates that there is a highly significant relationship between the
gender and the corporate citizenship practices of the hotels. The observations of
the respondents to the over-all level of performance of the management are
related to their gender. The male respondents tend to give greater over-all ratings
compared to female respondents. Therefore, in terms of gender, the null
hypothesis is rejected.
Conclusions
Based on the findings, the following conclusions were drawn:
1. The respondents were mostly 18-27 years old, with equal gender distribution
and mostly are rank and file employees of the standard hotels.
2. Based on the results, the general weighted mean of all key areas (Travel,
Procurement, Facilities Management, Workforce, Community Engagement and
Buildings) can be interpreted as Getting There.
3. The key areas of Good Corporate Citizenship Model on which the hotels
perform the most are: Facilities Management, Procurement, and Buildings. In
addition, there is a statistically highly-significant difference in the level of
performance of the management standard hotels among the six key areas,
therefore, the null hypothesis is rejected.
4. There is a highly significant difference between the evaluation of respondents
(managers/supervisors and rank and file employees) and their evaluation on the
corporate citizenship practices of the said hotels (Travel, Procurement, Facilities
Management, Workforce, Community Engagement and Buildings). Therefore,
the null hypothesis is rejected.
5. There is no significant relationship between age and the corporate citizenship
practices of the hotels while there is a significant relationship between the gender and the corporate citizenship practices of the hotels. Therefore, in terms of age,
the null hypothesis is accepted while in terms of gender, the null hypothesis is
rejected.
6. The researchers output is the Proposed Corporate Citizenship Program for
Standard Hotels in Cavite. This proposed corporate citizenship program is consist
of 6 sub programs, namely: Green Mile Program (Sustainable Travel Program),
Green Alliance (Sustainable Procurement Program), Cash for Trash (Sustainable
Facilities Management Program), Fitness and Beyond (Sustainable Workforce
Program), Community Participation and Action (COMPACT) (Sustainable
Community Engagement Program) and Build It Green (Sustainable Buildings
Program). This program envisions positioning the Standard Hotels in Cavite as
the premier ―sustels‖ or sustainable hotels in the Philippines.
Recommendations
Based on the conclusions, the researchers arrived at the following
recommendations:
1. It is recommended that the hotels should devise a sustainable travel program
with focus on alternative forms of travel such as biking.
2. Another suggestion is to have a sustainable procurement program with focus on
guidelines in assessing products being delivered by the suppliers.
3. The hotels should also formulate a sustainable facilities management program
with focus on proper waste management.
4. In order to have a stronger and more productive workforce, a sustainable
workforce program should be created with focus on local employment and
healthy workforce.
5. Making community a part of the business, the hotels should make a sustainable
community engagement program with focus on include the participation of the
community in making their business decisions and making them as key partners.
6. A sustainable building program with focus on green and sustainable building
architecture while monitoring the social, environmental and economic impacts of
the building from planning, through completion and operation is recommended to
make the physical aspects of the hotel more sustainable.
7. The future researchers should use this study and its program as a baseline for
more comprehensive researches on corporate citizenship. |
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