Asia Pacific Breweries' anchor beer in Singapore (B) : the new challenges
It was in mid-2002 when a key decision concerning Anchor's future was finally made. After several rounds of internal debates, Dorit Grueber, Assistant General Manager (Marketing) of Asia Pacific Breweries Singapore, and Melvyn Ng, Senior Brand Manager (Specialty Brands), managed to convince Dr....
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/100074 http://hdl.handle.net/10220/13566 http://www.asiacase.com/case/ntuAbcc/anchorBeer-B.html |
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| Institution: | Nanyang Technological University |
| Language: | English |