Satisfaction in online communication.

To apply the Uses and Gratifications Theory on virtual communities to confirm or discover the needs of users and what gratifies them.

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Bibliographic Details
Main Authors: Ong, Weicheng., Tng, Pei Wei., Yao, Siyi.
Other Authors: Sunanda Sangwan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10019
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Institution: Nanyang Technological University
Description
Summary:To apply the Uses and Gratifications Theory on virtual communities to confirm or discover the needs of users and what gratifies them.