Beyond affective valence : untangling valence and activation influences on opportunity identification

• المؤلفون الرئيسيون: Foo, Maw-Der, Murnieks, Charles, Uy, Marilyn A.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2013
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/100266; http://hdl.handle.net/10220/13603
• المؤسسة: Nanyang Technological University

Research surrounding how entrepreneurs identify opportunities focuses on the impact of affective valence on entrepreneurs' cognitive processes. Extending this body of research, we theorize how affective valence and affective activation work together to impact opportunity identification. We emph...