Using experience sampling methodology to advance entrepreneurship theory and research
The authors propose the use of experience sampling methodology (ESM) as an innovative methodological approach to address critical questions in entrepreneurship research. ESM requires participants to provide reports of their thoughts, feelings, and behaviors at multiple times across situations as...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/100292 http://hdl.handle.net/10220/13610 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The authors propose the use of experience sampling methodology (ESM) as an innovative
methodological approach to address critical questions in entrepreneurship research. ESM
requires participants to provide reports of their thoughts, feelings, and behaviors at multiple
times across situations as they happen in the natural environment. Thus, ESM allows
researchers to capture dynamic person-by-situation interactions as well as between- and
within-person processes, improve the ecological validity of results, and minimize
retrospective biases. The authors provide a step-by-step description of how to design and
implement ESM studies beginning with research design and ending with data analysis,
and including issues of implementation such as time and resources needed, participant
recruitment and orientation, signaling procedures, and the use of computerized devices and
wireless technologies. The authors also describe a cell phone ESM protocol that enables
researchers to monitor and interact with participants in real time, reduces costs, expedites
data entry, and increases convenience. Finally, the authors discuss implications of ESMbased
research for entrepreneurs, business incubators, and entrepreneurship educators. |
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