New media marketing of Bollywood movies : making a difference

New media marketing of Bollywood movies : making a difference

In today’s dynamic entertainment environment, hundreds of movies release each year in Bollywood and find it difficult to stay afloat amidst the tough competition. The audience is barraged with ever rising entertainment options. The marketers behind these projects are forced to search for innovative...

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Bibliographic Details
Main Author: Ahmed, Saifuddin
Other Authors: Wee Kim Wee School of Communication and Information
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
DRNTU::Social sciences
DRNTU::Social sciences::Communication
DRNTU::Social sciences::Communication::Public opinion
Online Access:https://hdl.handle.net/10356/100319
http://hdl.handle.net/10220/19356
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2413945
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/100319
http://hdl.handle.net/10220/19356
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2413945

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