CEO's letter to shareholders : a comparative study of evaluative stance in annual reports.
This study offers a departure from the normal numeric crunching of financial figures in annual reports by providing a qualitative analysis to the investor story. Making use of Appraisal Theory, a recent development within Systemic Functional Linguistics as the key theoretical foundation, this report...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10032 |
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| Institution: | Nanyang Technological University |
| Summary: | This study offers a departure from the normal numeric crunching of financial figures in annual reports by providing a qualitative analysis to the investor story. Making use of Appraisal Theory, a recent development within Systemic Functional Linguistics as the key theoretical foundation, this report explores and examines different linguistic selections adopted by companies in their annual reports to shape reader perceptions. |
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