Case study of Ikea

• Main Authors: Lim, Angela Peishi, Yang, Shiya
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10036
• Institution: Nanyang Technological University

This paper aims to explore tghe factors behind furniture chain IKEA's success, how its successful adaptation of offering well-designed abd functional home furnishing products at affordable prices, meshed with effective strategies in manpower management and globalization, can be standardized in...