From credit and risk to trust : towards a credit flow based trust model for social networks

• Main Authors: Mao, Yuqing, Shen, Haifeng, Sun, Chengzheng
• Other Authors: School of Computer Engineering
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Operations management::Risk management
• Online Access: https://hdl.handle.net/10356/100626; http://hdl.handle.net/10220/16298
• Institution: Nanyang Technological University

Trust management is a paramount issue in social networks. Existing models based on global reputation are simplistic as they do not support personalised measures for individual users. Models based on local trust propagation tend to be too subjective to be reliable as they do not consider a social net...