Exploratory study of the sustainable marketing strategies for credit card providers in the future with the liberalization of the foreign bank activities in Singapore.
The Singapore banking scene has undergone substantial changes in the recent years. The liberalization of the banking front has given rise to a tougher and more competitive banking environment especially in the credit card arena. Hence, banks need to market their cards extensively. The purpose of thi...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10064 |
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| Institution: | Nanyang Technological University |