Media use and the sexual propensities of emerging adults

• Main Authors: Samson, Lelia, Grabe, Maria Elizabeth
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: https://hdl.handle.net/10356/100662; http://hdl.handle.net/10220/19582
• Institution: Nanyang Technological University

This article reports the findings of an online survey (N = 707) that assessed the predictive power of media use on sexual excitation and inhibition, as conceived by the dual control model (Janssen, Vorst, Finn, & Bancroft, 2002). Media use explained more variance in sexual excitation than inhibition. Moreover, excitation was statistically associated with several media variables (music, network programming, films, Web sites) while inhibition had a statistically robust relationship with music consumption only. In fact, exposure to religious/devotional music was positively and rap/hip-hop was negatively related to sexual inhibition. Advantages of employing the dual control model to media sex research are discussed.