The (non)violent world of YouTube : content trends in web video

In this content analysis, we examined violence in Web-based entertainment. YouTube videos (N = 2,520) were collected in 3 different categories: most viewed, top rated, and random, with additional comparisons between amateur and professional content. Frequencies of violent acts and the context of vio...

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Bibliographic Details
Main Authors: Weaver, Andrew J., Zelenkauskaite, Asta, Samson, Lelia
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/10356/100732
http://hdl.handle.net/10220/20978
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Institution: Nanyang Technological University
Language: English
Description
Summary:In this content analysis, we examined violence in Web-based entertainment. YouTube videos (N = 2,520) were collected in 3 different categories: most viewed, top rated, and random, with additional comparisons between amateur and professional content. Frequencies of violent acts and the context of violence (e.g., characteristics of perpetrator and victim, justification, consequences) were compared both between these categories of YouTube videos and with existing research on television violence. The results showed far less violence as a percentage of programming on YouTube than there is on television. Moreover, the violence that was present showed more realistic consequences and more negative context than television violence. Post hoc comparisons illustrated several differences in the presentation of violence between make and category of video.