Cultural superstitions and the price endings used in Chinese advertising

• المؤلفون الرئيسيون: Simmons, Lee C., Schindler, Robert M.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/100757; http://hdl.handle.net/10220/16228
• المؤسسة: Nanyang Technological University

In traditional Chinese superstition, the numerical digit 8 is associated with prosperity and good luck and the digit 4 is associated with death. An examination of the price endings used in a sample of Chinese price advertisements indicates a distinct tendency to favor the digit 8 and to avoid the di...