Development of the cruise industry in Asia Pacific.

The report analyses the current Asia Pacific cruise industry and propose a viable competitive strategy to penetrate the regional market.

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Bibliographic Details
Main Authors: Lim, Siew Lee., Tan, Chun Hong., Seah, Wan Peng.
Other Authors: Wan, Chew Yoong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10106
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Institution: Nanyang Technological University