Frenglish shop signs in Singapore

The presence of French in advertising communication within largely non-French speaking communities has been noted by a few linguists. Haarmann (1984, 1989) found that French is used in Japanese advertisements as ethno-cultural hieroglyphs which connote refinement, poshness, style and tastefulness –...

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Bibliographic Details
Main Authors: Ghesquière, Jean François., Serwe, Stefan Karl., Ong, Kenneth Keng Wee.
Other Authors: School of Humanities and Social Sciences
Format: Article
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/101135
http://hdl.handle.net/10220/18314
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Institution: Nanyang Technological University
Language: English
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