Frenglish shop signs in Singapore

• Main Authors: Ghesquière, Jean François., Serwe, Stefan Karl., Ong, Kenneth Keng Wee.
• Other Authors: School of Humanities and Social Sciences
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Humanities::Language::English
• Online Access: https://hdl.handle.net/10356/101135; http://hdl.handle.net/10220/18314
• Institution: Nanyang Technological University

The presence of French in advertising communication within largely non-French speaking communities has been noted by a few linguists. Haarmann (1984, 1989) found that French is used in Japanese advertisements as ethno-cultural hieroglyphs which connote refinement, poshness, style and tastefulness –...