Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign
HIV prevalence in Uganda has leveled off, however trends indicate that incidence is on the rise and disproportionately affects certain vulnerable groups, such as women. There is growing support for using mobile health (mHealth) programs to reach vulnerable populations. Using the Extended Technology–...
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sg-ntu-dr.10356-1012002020-03-07T12:15:51Z Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign Chib, Arul Wilkin, Holley Hoefman, Bas Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Communication theories and models HIV prevalence in Uganda has leveled off, however trends indicate that incidence is on the rise and disproportionately affects certain vulnerable groups, such as women. There is growing support for using mobile health (mHealth) programs to reach vulnerable populations. Using the Extended Technology–Community–Management model for mHealth, we examined a text message campaign in Arua, Uganda, that disseminated and measured HIV/AIDS knowledge and promoted HIV/AIDS testing at clinics. Empirical data from this campaign illustrated that mHealth campaigns need to address socio-cultural, informational, economic and individual vulnerabilities. We found, for example, that the interactive SMS quiz design motivated recipients with the correct HIV/AIDS knowledge to respond (and thus become eligible for free HIV screening). In doing so, however, the more vulnerable sections of the population, such as those with incorrect knowledge, were further put at risk. We discuss the programmatic implications and provide strategic recommendations for campaign focus, particularly to reach young women. 2013-10-23T08:39:06Z 2019-12-06T20:35:08Z 2013-10-23T08:39:06Z 2019-12-06T20:35:08Z 2013 2013 Journal Article Chib, A., Wilkin, H., & Hoefman, B. (2013). Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign. Global health promotion, 20(Suppl 1), 26-32. https://hdl.handle.net/10356/101200 http://hdl.handle.net/10220/16753 10.1177/1757975912462419 en Global health promotion |
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DRNTU::Social sciences::Communication::Communication theories and models Chib, Arul Wilkin, Holley Hoefman, Bas Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign |
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HIV prevalence in Uganda has leveled off, however trends indicate that incidence is on the rise and disproportionately affects certain vulnerable groups, such as women. There is growing support for using mobile health (mHealth) programs to reach vulnerable populations. Using the Extended Technology–Community–Management model for mHealth, we examined a text message campaign in Arua, Uganda, that disseminated and measured HIV/AIDS knowledge and promoted HIV/AIDS testing at clinics. Empirical data from this campaign illustrated that mHealth campaigns need to address socio-cultural, informational, economic and individual vulnerabilities. We found, for example, that the interactive SMS quiz design motivated recipients with the correct HIV/AIDS knowledge to respond (and thus become eligible for free HIV screening). In doing so, however, the more vulnerable sections of the population, such as those with incorrect knowledge, were further put at risk. We discuss the programmatic implications and provide strategic recommendations for campaign focus, particularly to reach young women. |
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Wee Kim Wee School of Communication and Information |
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Wee Kim Wee School of Communication and Information Chib, Arul Wilkin, Holley Hoefman, Bas |
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Article |
author |
Chib, Arul Wilkin, Holley Hoefman, Bas |
author_sort |
Chib, Arul |
title |
Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign |
title_short |
Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign |
title_full |
Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign |
title_fullStr |
Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign |
title_full_unstemmed |
Vulnerabilities in mHealth implementation : a Ugandan HIV/AIDS SMS campaign |
title_sort |
vulnerabilities in mhealth implementation : a ugandan hiv/aids sms campaign |
publishDate |
2013 |
url |
https://hdl.handle.net/10356/101200 http://hdl.handle.net/10220/16753 |
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1681038343791443968 |