Public relations campaign for appletiser.

• Main Authors: Lim, Ker Sin., Ng, Huey Jiun., Tan, Li Wee.
• Other Authors: Lee, Wai Peng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1014
• Institution: Nanyang Technological University

The report aims to record the planning and implementation of the public relations campaign for a sparkling juice product, Appletiser.