Service quality in Singapore bus service

• Main Authors: Ang, Hui Shan, Zhang, Liyao, Goh, Robin Jin Quan
• Other Authors: Wu, Yuan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/10154
• Institution: Nanyang Technological University

This study investigates certain aspects of public bus service quality level in Singapore. Firstly, the research seeks to determine the public perception of the current service standards being provided by bus operators. Using the SERVQUAL model, individual service dimensions and variables are then ra...