Intention to upload video content on the internet : the role of social norms and ego-involvement

• Main Authors: Park, Namkee, Jung, Younbo, Lee, Kwan Min
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models; DRNTU::Social sciences::Psychology::Applied psychology
• Online Access: https://hdl.handle.net/10356/101622; http://hdl.handle.net/10220/18710
• Institution: Nanyang Technological University

This study examined the factors that are associated with people’s intention to upload video content online within the framework of the theory of planned behavior (TPB). Using data from a survey of college students (N = 241), structural equation modeling analyses revealed that individual descriptive...