Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites

The number of nutrition and healthcare websites increasing dramatically has prompted concerns over the quality of information found in these websites. How do nutrition and healthcare sites fare in fostering trust in consumers? Through reviews of trust and design literatures, we created a checklist i...

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Main Authors: Theng, Yin-Leng, Goh, Lynette Ying Qin, Tin, May Thet, Sopra, Rajkumar, Kumar, Senthil Kumar Praveen
Other Authors: Wee Kim Wee School of Communication and Information
Format: Conference or Workshop Item
Language:English
Published: 2013
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Online Access:https://hdl.handle.net/10356/101666
http://hdl.handle.net/10220/16487
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1016662020-03-07T12:15:49Z Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites Theng, Yin-Leng Goh, Lynette Ying Qin Tin, May Thet Sopra, Rajkumar Kumar, Senthil Kumar Praveen Wee Kim Wee School of Communication and Information International Health Informatics Symposium (2nd : 2012 : New York, USA) DRNTU::Library and information science::Libraries::Digital libraries and information portals The number of nutrition and healthcare websites increasing dramatically has prompted concerns over the quality of information found in these websites. How do nutrition and healthcare sites fare in fostering trust in consumers? Through reviews of trust and design literatures, we created a checklist incorporating a 5-dimension framework of design factors (graphic, structure, content, social, system) affecting trust cues. Next, we conducted a usability inspection on implementation of trust cues on 86 (30 healthcare, 31 nutrition and 25 healthcare & nutrition) websites. Our findings suggest that Graphics-Driven trust cues were implemented most to foster consumers' trust, with the Socially-Driven trust cues being the least implemented. This is on-going work. The paper concluded with implementations for improvement in the design of trust cues to foster initial consumers' trust in nutrition and healthcare websites. 2013-10-14T08:09:09Z 2019-12-06T20:42:31Z 2013-10-14T08:09:09Z 2019-12-06T20:42:31Z 2012 2012 Conference Paper Theng, Y.-L., Goh, L. Y. Q., Tin, M. T., Sopra, R., & Kumar, S. K. P. (2012). Trust cues fostering initial consumers' trust: usability inspection of nutrition and healthcare websites. Proceedings of the 2nd ACM SIGHIT symposium on International health informatics, pp.807-812. https://hdl.handle.net/10356/101666 http://hdl.handle.net/10220/16487 10.1145/2110363.2110462 en
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Library and information science::Libraries::Digital libraries and information portals
spellingShingle DRNTU::Library and information science::Libraries::Digital libraries and information portals
Theng, Yin-Leng
Goh, Lynette Ying Qin
Tin, May Thet
Sopra, Rajkumar
Kumar, Senthil Kumar Praveen
Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
description The number of nutrition and healthcare websites increasing dramatically has prompted concerns over the quality of information found in these websites. How do nutrition and healthcare sites fare in fostering trust in consumers? Through reviews of trust and design literatures, we created a checklist incorporating a 5-dimension framework of design factors (graphic, structure, content, social, system) affecting trust cues. Next, we conducted a usability inspection on implementation of trust cues on 86 (30 healthcare, 31 nutrition and 25 healthcare & nutrition) websites. Our findings suggest that Graphics-Driven trust cues were implemented most to foster consumers' trust, with the Socially-Driven trust cues being the least implemented. This is on-going work. The paper concluded with implementations for improvement in the design of trust cues to foster initial consumers' trust in nutrition and healthcare websites.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Theng, Yin-Leng
Goh, Lynette Ying Qin
Tin, May Thet
Sopra, Rajkumar
Kumar, Senthil Kumar Praveen
format Conference or Workshop Item
author Theng, Yin-Leng
Goh, Lynette Ying Qin
Tin, May Thet
Sopra, Rajkumar
Kumar, Senthil Kumar Praveen
author_sort Theng, Yin-Leng
title Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
title_short Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
title_full Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
title_fullStr Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
title_full_unstemmed Trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
title_sort trust cues fostering initial consumers' trust : usability inspection of nutrition and healthcare websites
publishDate 2013
url https://hdl.handle.net/10356/101666
http://hdl.handle.net/10220/16487
_version_ 1681041357163986944