Differential persuasive effects of high and low credibility sources on Singapore and China individual investors' judgement.

• Main Authors: Nguyen, Ha Linh., See, Yi Ning., Tang, Isabel Shijia.
• Other Authors: Tan, Seet Koh
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Investments
• Online Access: http://hdl.handle.net/10356/10169
• Institution: Nanyang Technological University

With the proliferation of investment information, investors are likely to have repeated exposure to similar information from sources with varying credibility. Contrary to main effects studies, psychology research has found that low credibility source may interact with other factors to be more persua...