Differential persuasive effects of high and low credibility sources on Singapore and China individual investors' judgement.

• Main Authors: Nguyen, Ha Linh., See, Yi Ning., Tang, Isabel Shijia.
• 其他作者: Tan, Seet Koh
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Finance::Investments
• 在線閱讀: http://hdl.handle.net/10356/10169

With the proliferation of investment information, investors are likely to have repeated exposure to similar information from sources with varying credibility. Contrary to main effects studies, psychology research has found that low credibility source may interact with other factors to be more persua...