Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.

Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.

This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors.

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Bibliographic Details
Main Authors: Chen, Xingdi., Lim, Shi Chao., Soh, Mei Ying.
Other Authors: Leong, Choon Chiang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/10192
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10192
record_format dspace
spelling sg-ntu-dr.10356-101922023-05-19T03:30:04Z Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. Chen, Xingdi. Lim, Shi Chao. Soh, Mei Ying. Leong, Choon Chiang Nanyang Business School DRNTU::Business::Industries and labor This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors. 2008-09-24T07:41:00Z 2008-09-24T07:41:00Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10192 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Chen, Xingdi.
Lim, Shi Chao.
Soh, Mei Ying.
Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
description This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors.
author2 Leong, Choon Chiang
author_facet Leong, Choon Chiang
Chen, Xingdi.
Lim, Shi Chao.
Soh, Mei Ying.
format Final Year Project
author Chen, Xingdi.
Lim, Shi Chao.
Soh, Mei Ying.
author_sort Chen, Xingdi.
title Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
title_short Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
title_full Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
title_fullStr Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
title_full_unstemmed Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
title_sort customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
publishDate 2008
url http://hdl.handle.net/10356/10192
_version_ 1770564182155984896

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