Factors influencing insurance purchasing behaviour in Singapore.
The presence of growing competition in the Singapore’s life insurance industry motivates life insurers to better understand individual’s insurance consumption behaviour. The aim of this study is to investigate the variables influencing insurance consumption behaviour, as measured by: (1) Premium exp...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10214 |
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| Institution: | Nanyang Technological University |