Comparison of well known marks protection under trademark laws and its marketing implications

• Main Authors: Chen, Junwei, Kam, Hui Ming, Xu, Qinxiang
• Other Authors: Ang, Steven Beng Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10232
• Institution: Nanyang Technological University

This paper seeks to identify the differences and similarities in trademark laws in six countries: United States, European Union, Taiwan, Singapore, Malaysia and Hong Kong. We will be looking at differences in the qualification for well-known marks protection in these six countries as well as the typ...