Battle of convenience : supermarkets versus convenience stores.
The purpose of this paper is to investigate the convenience that supermarkets and convenience stores are perceived to deliver to the local consumer and the relationship between the different dimensions of convenience and purchasing behaviour.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10300 |
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| Institution: | Nanyang Technological University |
| Summary: | The purpose of this paper is to investigate the convenience that supermarkets and convenience stores are perceived to deliver to the local consumer and the relationship between the different dimensions of convenience and purchasing behaviour. |
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