Products classification in emotional design using a basic-emotion based semantic differential method

• Main Authors: Huang, Yuexiang, Chen, Chun-Hsien, Khoo, Li Pheng
• Other Authors: School of Mechanical and Aerospace Engineering
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Mechanical engineering
• Online Access: https://hdl.handle.net/10356/103040; http://hdl.handle.net/10220/16885
• Institution: Nanyang Technological University

Consumer’s emotional requirements, or the so-called Kansei needs, have become one of the most important concerns in product design nowadays. In this regard, the semantic differential (SD) method has been widely used in emotional product design and Kansei engineering to address the relationships betw...