The strategic interplay between the low-cost carrier industry and Singapore's Integrated Resorts

• Main Authors: Choo, Suling, Ding, Zhi Xin, Su, Meishuang
• Other Authors: Li, Michael Zhi-Feng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10309
• Institution: Nanyang Technological University

This paper seeks to explore in-depth the interdisciplinary relationship between the Low Cost Carriers (LCCs) and the proposed Integrated Resorts (IRs), highlighting insights and recommendations to boost regional market share and tourism expenditure of Singapore. The discussion is based on data extra...