The use of code-mixing in Indian billboard advertising

• Main Authors: Kathpalia, Sujata S., Ong, Kenneth Keng Wee
• Other Authors: School of Humanities and Social Sciences
• Format: Article
• Language: English
• Published: 2015
• Online Access: https://hdl.handle.net/10356/103238; http://hdl.handle.net/10220/38747
• Institution: Nanyang Technological University

One major area of interest in the study of contemporary linguistic landscapes worldwide is the interaction of English with local languages in public spaces. One such example of this is the use of ‘Hinglish’ in Indian media, particularly in Indian advertising. Although some researchers have previousl...