Satisfaction in collaborative communication environment

The objective of our research is to examine how virtual communities are able to satisfy participants in a collaborative communication environment. To achieve our aim, we attempt to explore the various needs that participants of virtual community are trying to fulfill by examining the Uses and Gratif...

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Main Authors: Ang, Shu Qi, Tong, Stephanie Wan Lin, Teng, Yan Ni
Other Authors: Sunanda Sangwan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10372
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10372
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spelling sg-ntu-dr.10356-103722023-05-19T05:44:57Z Satisfaction in collaborative communication environment Ang, Shu Qi Tong, Stephanie Wan Lin Teng, Yan Ni Sunanda Sangwan Nanyang Business School DRNTU::Social sciences::Communication The objective of our research is to examine how virtual communities are able to satisfy participants in a collaborative communication environment. To achieve our aim, we attempt to explore the various needs that participants of virtual community are trying to fulfill by examining the Uses and Gratification theory developed by Katz et al. [1973] as well as to identify any potential construct. Subsequently, we revise and develop a Questionnaire which investigates whether the satisfaction of a participant from collaborative communication in a virtual community is positively correlated to the independent variables such as cognitive, affective, personal integrative, social integrative, tension release and transactional needs and to determine if satisfaction will ensure the continuity of membership in the virtual community. 2008-09-24T07:42:55Z 2008-09-24T07:42:55Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10372 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Social sciences::Communication
spellingShingle DRNTU::Social sciences::Communication
Ang, Shu Qi
Tong, Stephanie Wan Lin
Teng, Yan Ni
Satisfaction in collaborative communication environment
description The objective of our research is to examine how virtual communities are able to satisfy participants in a collaborative communication environment. To achieve our aim, we attempt to explore the various needs that participants of virtual community are trying to fulfill by examining the Uses and Gratification theory developed by Katz et al. [1973] as well as to identify any potential construct. Subsequently, we revise and develop a Questionnaire which investigates whether the satisfaction of a participant from collaborative communication in a virtual community is positively correlated to the independent variables such as cognitive, affective, personal integrative, social integrative, tension release and transactional needs and to determine if satisfaction will ensure the continuity of membership in the virtual community.
author2 Sunanda Sangwan
author_facet Sunanda Sangwan
Ang, Shu Qi
Tong, Stephanie Wan Lin
Teng, Yan Ni
format Final Year Project
author Ang, Shu Qi
Tong, Stephanie Wan Lin
Teng, Yan Ni
author_sort Ang, Shu Qi
title Satisfaction in collaborative communication environment
title_short Satisfaction in collaborative communication environment
title_full Satisfaction in collaborative communication environment
title_fullStr Satisfaction in collaborative communication environment
title_full_unstemmed Satisfaction in collaborative communication environment
title_sort satisfaction in collaborative communication environment
publishDate 2008
url http://hdl.handle.net/10356/10372
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