Feasibility of luxury renting to tertiary students.

• Main Authors: Cheong, Pearlyn Chi Lin., Sim, Clara Wen Jia., Toh, Alfred Hao Kiat.
• Other Authors: McGovern, Ian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10398
• Institution: Nanyang Technological University

Our paper aims to explore the feasibility of renting luxury goods to tertiary students or renting other products such as apparels, accessories and electronics to new customer segments. A new technique termed “Rolling Focus Group” is adopted for our focus group study. This method allows us to explore...