Universal truths : can universally held cultural values inform the modern corporation?

• Main Authors: Walls, Judith L., Triandis, Harry C.
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Cultural studies
• Online Access: https://hdl.handle.net/10356/104526; http://hdl.handle.net/10220/20254
• Institution: Nanyang Technological University

Purpose – There are four criteria that people universally value: health, well-being, longevity, and environmental preservation. When these criteria are violated, a society becomes unsustainable. In order to preserve cultures, these four universal criteria therefore need to be taken into account. But...