The British Football Academy : a design thinking approach to branding strategy
This case study describes a design thinking approach, applied to the creation and implementation of an identity re-brand and successive marketing campaign for the British Football Academy, in Kuwait. The case defines a design thinking model and subsequently documents its realization through four key...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/104830 http://hdl.handle.net/10220/48106 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |