A study of the competitive strategy of boutique hotels in Singapore.
The purpose of our research is to study the competitive strategy of the boutique hotels in Singapore, using the Michael Porter’s theoretical framework of two analytical tools – Porter’s five forces model and generic competitive positions. The industry forces which are more important to boutique ho...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10491 |
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| Institution: | Nanyang Technological University |