Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences

• Main Authors: Malhotra, Naresh K., Lee, Olivia F., Uslay, Can.
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: https://hdl.handle.net/10356/105003; http://hdl.handle.net/10220/16828
• Institution: Nanyang Technological University

Purpose – The purpose of this paper is to integrate the distinctive streams of research on market orientation, quality orientation, and organizational mindfulness, and examine the mediating role of mindful marketing between market orientation and quality orientation, and their linkages to two emergi...