Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences

• المؤلفون الرئيسيون: Malhotra, Naresh K., Lee, Olivia F., Uslay, Can.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/105003; http://hdl.handle.net/10220/16828

Purpose – The purpose of this paper is to integrate the distinctive streams of research on market orientation, quality orientation, and organizational mindfulness, and examine the mediating role of mindful marketing between market orientation and quality orientation, and their linkages to two emergi...