Setting new horizons for OCBC through Small and Medium Enterprises.

Setting new horizons for OCBC through Small and Medium Enterprises.

As Singapore aspires to be the next financial hub in Asia, there will be a constant influx of new and foreign financial institutions into our nation. As such, the local banks in Singapore will face unprecedented challenges and competition. We selected OCBC as the bank of our research with the intent...

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Main Authors: Cheah, Zhuo Yue., Ling, Qisheng., Phang, Agnes Rumin.
Other Authors: Lim-Lum, Kit Wye
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Finance::Banking
Online Access:http://hdl.handle.net/10356/10506
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10506
record_format dspace
spelling sg-ntu-dr.10356-105062023-05-19T05:44:54Z Setting new horizons for OCBC through Small and Medium Enterprises. Cheah, Zhuo Yue. Ling, Qisheng. Phang, Agnes Rumin. Lim-Lum, Kit Wye Nanyang Business School DRNTU::Business::Finance::Banking As Singapore aspires to be the next financial hub in Asia, there will be a constant influx of new and foreign financial institutions into our nation. As such, the local banks in Singapore will face unprecedented challenges and competition. We selected OCBC as the bank of our research with the intentions of creating multiple “blue ocean” strategies to help OCBC become the top Small and Medium Enterprises (SMEs) banking partner in South East Asia region. 2008-09-24T07:44:22Z 2008-09-24T07:44:22Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10506 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Banking
spellingShingle DRNTU::Business::Finance::Banking
Cheah, Zhuo Yue.
Ling, Qisheng.
Phang, Agnes Rumin.
Setting new horizons for OCBC through Small and Medium Enterprises.
description As Singapore aspires to be the next financial hub in Asia, there will be a constant influx of new and foreign financial institutions into our nation. As such, the local banks in Singapore will face unprecedented challenges and competition. We selected OCBC as the bank of our research with the intentions of creating multiple “blue ocean” strategies to help OCBC become the top Small and Medium Enterprises (SMEs) banking partner in South East Asia region.
author2 Lim-Lum, Kit Wye
author_facet Lim-Lum, Kit Wye
Cheah, Zhuo Yue.
Ling, Qisheng.
Phang, Agnes Rumin.
format Final Year Project
author Cheah, Zhuo Yue.
Ling, Qisheng.
Phang, Agnes Rumin.
author_sort Cheah, Zhuo Yue.
title Setting new horizons for OCBC through Small and Medium Enterprises.
title_short Setting new horizons for OCBC through Small and Medium Enterprises.
title_full Setting new horizons for OCBC through Small and Medium Enterprises.
title_fullStr Setting new horizons for OCBC through Small and Medium Enterprises.
title_full_unstemmed Setting new horizons for OCBC through Small and Medium Enterprises.
title_sort setting new horizons for ocbc through small and medium enterprises.
publishDate 2008
url http://hdl.handle.net/10356/10506
_version_ 1770564561828577280

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