Setting new horizons for OCBC through Small and Medium Enterprises.

• المؤلفون الرئيسيون: Cheah, Zhuo Yue., Ling, Qisheng., Phang, Agnes Rumin.
• مؤلفون آخرون: Lim-Lum, Kit Wye
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Finance::Banking
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10506

As Singapore aspires to be the next financial hub in Asia, there will be a constant influx of new and foreign financial institutions into our nation. As such, the local banks in Singapore will face unprecedented challenges and competition. We selected OCBC as the bank of our research with the intent...